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Submitted on
September 15, 2013
Image Size
2.1 MB


38 (who?)
Fiat Festival concept by P-Shinobi Fiat Festival concept by P-Shinobi
My entry for the FIAT imagination contest *because of the size to view the full image need to click it twice*

The concept for the design was to create a unique and interesting illustration that was synonymous with the image of FIAT. I wanted to create something youthful and energetic with a sense of freedom. But I also really wanted to pay homage to FIAT as well. Accompanying the two characters and "cat" are a host of FIAT automobiles from the modern iconic 500, 500 cabrio and 500L, also the performance oriented Abarth, even the less common FIAT Panda. I also illustrated vehicles from the company's history like the classic 500 (my personal favorite) created in 1957 and the FIAT 600 Multipla created in 1956 to the FIAT 126 introduced in 1972. The "festival" is held in mid air above a city with buildings with red tile roofing reminiscent of the architecture of Northern Italy the home country of FIAT.

This was a pretty challenging project, and I really enjoyed it. Very grateful to FIAT and Deviantart for the opportunity. ^_^
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Kwokheichan Featured By Owner Nov 21, 2013
Humm.....I've seen the three winners and I kinda of guess why theirs win the contest instead of this one, I love your illustration and there's no doubt about that, but when I see this piece and see that it didn't even make it into the top three finalist is understandable. I mean what kind of car company would want to see their cars and other people thrown out of the back of a IAF C-17(World's Biggest Military Transport plane) Super Hercules C-17 Globemaster and use their cars as weapons of mass destruction/bombs on a heavy populate area. That's just not what a reputation that a car company would want to have, some times thinking too much out of the box will determine if you will win this kind contest or not, some times you just have to try to see things from their point of views in order to win, but none the less you did a great job here, I hope you're not mad at me for giving you some useful pointers.
P-Shinobi Featured By Owner Nov 23, 2013   Digital Artist
Nope not mad at all XD
I see your point and thanx for the feedback ^_^
BatmanWithBunnyEars Featured By Owner Sep 21, 2013   General Artist
This is one of the ones that stood out to me as a sure winner.  I can't believe you didn't make it!  It's whimsical, fun, well-stylized, and a lot of research was put into Fiat in the making of it.  Seeing that something can be this good and still not get picked makes it hurt a little less that I didn't win either.  Best of luck in future contests!
P-Shinobi Featured By Owner Sep 21, 2013   Digital Artist
Aw why thank you for the comment. ^_^
I feel the judges did the best they could. There were many amazing entries but in the end only 25 could be selected. 
Thank you and best of luck in future contests as well! Maybe we will see each other again. ^_^
bluefogofwinter Featured By Owner Sep 19, 2013
wow o.o
MaestroAmN Featured By Owner Sep 18, 2013
Very good concept, bravo!
LordManas Featured By Owner Sep 18, 2013
Nice job!
Good luck
I like how fun and fanciful this is :D I've never seen the movie Paprika (just some clips and heard the opening song "Byakkoya no Musume"), but this reminds me of it; I think it's the color scheme you used, as well as the "falling out of the sky" element.
P-Shinobi Featured By Owner Sep 18, 2013   Digital Artist
Thank you! I have paprika I love that movie its so inspiring and the sound track is so fun! 
S-Sheen Featured By Owner Sep 17, 2013  Hobbyist General Artist
Wow! This is so amazing.  I would vote for this if I could. Great work. Clap
Good luck for the contest!
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