My entry for the FIAT imagination contest *because of the size to view the full image need to click it twice*
The concept for the design was to create a unique and interesting illustration that was synonymous with the image of FIAT. I wanted to create something youthful and energetic with a sense of freedom. But I also really wanted to pay homage to FIAT as well. Accompanying the two characters and "cat" are a host of FIAT automobiles from the modern iconic 500, 500 cabrio and 500L, also the performance oriented Abarth, even the less common FIAT Panda. I also illustrated vehicles from the company's history like the classic 500 (my personal favorite) created in 1957 and the FIAT 600 Multipla created in 1956 to the FIAT 126 introduced in 1972. The "festival" is held in mid air above a city with buildings with red tile roofing reminiscent of the architecture of Northern Italy the home country of FIAT.
This was a pretty challenging project, and I really enjoyed it. Very grateful to FIAT and Deviantart for the opportunity. ^_^